As a little girl I always admired and watched how my mother and grandmothers took care of their body and skin. My last standing grandparent today is my grandmother that hits 90 years old this year and you know what, her skin honestly looks incredible! My mother at 66 years old looks so youthful and she also has always nourished her body and skin healthy. I could say that genetics plays a role and it certainly can but the way we take care of our body and mind each day reflects who we are and how we age. Since personally turning 40 years old this past year, aging gracefully has been top of mind. As time moves forward so does science and innovation! Five years ago I stumbled on a start up business out of Santa Monica, CA called Beautycounter. Not realizing what the name actually stood for at the time, aka( Countering the Beauty Industry) …I started to research and tested the products because they were using safer ingredients and that was so impressive!
Prior to Beautycounter, I had already been on a path to trying more holistic products but never really knew if I was using the right, most effective products or not for my skin. So when Beautycounter entered my world I took notice. This company was doing the homework for me! It was innovative, transparent, using safer ingredients, and on a mission to change the entire beauty industry to safer.
I have to say that the journey switching to safer products has been so enlightening and I continue to learn so much. The innovation and performance of this company continues to amaze me. I am so, so excited about he newest launch in the Countertime collection which is a complete game changer to anti-aging and aging gracefully the healthy way! Scoot over retinol and meet Retinatural Complex! If Beautycounter is going to compete in the beauty industry, lets face it, it has to perform really well without compromising the integrity of using safer ingredients. Retinatural Complex is an effective combination of Bakuchiol and alpine rose that performs just like retinol!Retinol is wildly used in products for anti-aging and in prescription form. It rates a 9 on the EWG (Environmental Working Group), can not be used while pregnant, and can have questionable side effects. Beautycounter has what they call the “Never List” which is over 1500 toxic ingredients identified being used in products in the market that will never be used in any of the Beautycounter products, Retinol is on the list!
Countertime is a new opportunity to age gracefully using a safer, cleaner anti-aging line for our skin. I have been using this line for about a week and I am so impressed. My skin literally is glowing and already feels more firm. To keep it short and sweet, here is a quick glimpse of the 6 products in the collection and what they do.
1. Countertime Lipid Defense Cleansing Oil- Use this in both AM + PM, rich in vitamin E, fatty acids, and Retinatural Complex, it is very cleansing for the face, removes make-up plus impurities well without stripping the lipids from the skin’s barrier and reinforces the moisture!
2. Countertime Mineral Boost Hydrating Essence- this is basically like a toner but better! Use this both AM + PM, it restores nutrients to boost skin moisture giving the skin radiance and hydration through the plant-derived Retinatural Complex, sea water, and a fermented blend of sugars… all leaving the skin luminous! I pat this all over my fave gently after I cleansing.
3. Countertime Tripeptide Radiance Serum- I love a serum! This is game changing! Use this serum AM + PM, it helps improve firmness, helps reduces visible lines and wrinkles. This serum is combined with Retinatural Complex + peptides+ amino acids to enhance skin hydration and radiance.
4. Countertime Antioxidant Soft Cream- This us used in the AM, lightweight, contains the Retinatural Complex plus the Nasturtium flower extract which helps in hydration protecting the skin form the environmental stressors or free radicals that can damage or age the skin.
5. Countertime Tetrapeptide Supreme Cream-WELL this is honestly the BEST night cream I have ever tried and I have tried a lot! The most luxurious, hydrating, creamy, hydrating night cream! Use this only in the PM before bedtime, full of the Retinatural Complex plus a powerful Tetrapeptide it helps with skin firmness, elasticity, fine lines, and wrinkles. Massage this luxurious cream moving in an upward motion on the face and neck area.
6. Countertime Ultra Renewal Eye Cream- OK ya’ll……I again have tried many, many eye creams but THIS one is incredible! So creamy, can be used AM or PM but I am only using it in the PM before bedtime. The Retinatural Complex in this eye cream helps reduce the appearance of crow’s feet (yikes) and under eye shadows or darkness. My under eye area feels so refreshed in the morning.
I have to say this line is so impressive and to date the most exciting launch from Beautycounter. This company continues to innovate backed by science, transparency, performance, and integrity. If you are looking for an anti-aging line using safer, high performing ingredients, give Countertime a chance. Beautycounter has a 60 day return policy so if you order the Countertime collection or a la cart, you have 60 full days to return any of the products back with a 100% money back return policy. My hunch is that you will LOVE them! If you want to learn more or give the products a try, it is super easy to click the “Beautycouner” link in the menu bar and shop away. If you have questions please feel free to contact me anytime. Cheers to aging gracefully everyone.